Posted: 09 Jan 2013 01:31 AM PST
There they go again. Ford, the same car manufacturer that touched off a revolution in car ownership with the Model T more than 100 years ago, has just announced a new collaboration called MyEnergi Lifestyle®, which promises a whole new ownership concept based on electric vehicle technology. In essence, Ford is asking consumers to look at EVs as the biggest electrical appliance they will ever own, one that can interact with other household appliances and their local utility company to save energy and even generate more clean energy, too.
When you look at EV ownership in
the context of overall household electricity use, MyEnergi Lifestyle
really does echo the Model T goal of making car ownership more
affordable for more people, a key challenge for car companies nowadays
as young people have been dropping out of the automobile market in droves.
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